Not all tasks are created equal. In real estate and mortgage broking, some activities directly lead to income, while others simply support the business.
Defining Dollar Productive Activities (DPA)
DPAs are tasks that directly result in a signed contract or a closed deal. Examples include listing presentations, showing homes, and negotiating offers.
The 80/20 Rule
Focus 80% of your time on the top 20% of activities that generate revenue. Delegate the rest. This simple shift in focus can double your income.